Boca Raton residents Debbie Weisman and Lizzy Schwartz are overseeing a growing family of upscale fashion stores.
The retailers’ newest offspring: an Alene Too location in Palm Beach.
Weisman and Schwartz also own and operate Alene Too and Beach by Alene Too in Boca Raton, as well as Kyle by Alene Too in Beverly Hills, Calif.
The latter is a partnership between Alene Too and Kyle Richards of The Real Housewives of Beverly Hills.
Palm Beach shoppers can expect to find labels like alice + olivia, Tibi, Hudson and McQ, just to name a very few.
And, they might spy a celebrity or two. Richards, Bethenny Frankel and Kelly Bensimon have visited the original Alene Too in recent years.
Alene Too, 340 Royal Poinciana Way, Palm Beach, (561) 805-7370, AleneToo.com